#1
PlateLens
Best weight loss app overall · Best free
PlateLens is the one tracker here where you do not have to choose between a deep database and fast logging. Its database holds more than 1.2 million verified foods, 820,000+ branded products with barcode data and 45,000+ restaurant menu items, so typed search and barcode scanning are as strong as the camera. On top of that, you can photograph a plate and get the foods and portions estimated for you. When a photo is ambiguous, the app asks you to confirm, and every ingredient and portion stays editable. Voice logging covers the moments when your hands are full.
Built for losing weight
- Personal calorie and macro targets, plus an adaptive TDEE that learns your real energy expenditure from what you log and how your weight moves, and adjusts your calorie target to match.
- Weight logging and a weight trend line, with progress photos, so a heavy morning after a salty dinner reads as noise, not failure.
- 3D Body Scan: twelve photos from your phone produce waist, hip and chest measurements, so you can see whether the tape and the scale tell the same story.
- Intermittent-fasting timer with 16:8 and 14:10 presets, custom windows, reminders and a home-screen widget.
- Recipe and meal planner with grocery lists, for deciding tomorrow's meals tonight.
- Alcohol and water tracking, net carbs with a keto preset, and 82+ nutrients, including sodium, potassium and magnesium.
- An AI coach that answers with your own diary as context, and two-way sync with Apple Health and Health Connect, so steps and activity flow in.
Phone and computer
Every plan includes a full web app at platelens.app/web, with the same account and the same diary as iOS and Android. You can log by photo upload, typing, voice or barcode, walk back through a week or a month at a time, and compare calories in with calories out. Your full history exports as JSON from Settings whenever you like, and the app runs in English and Spanish.
Free plan and price
The free plan never expires and needs no card: unlimited typed and barcode logging, three AI photo scans and five AI-coach messages a day, and the web app. Premium costs $34.99 a year or $9.99 a month and makes photo scans and coach messages unlimited, which makes it the cheapest paid tier among the major trackers.
Who it suits: first-timers, because a photo or a barcode makes early entries quick while you learn what portions look like; people coming back to tracking after quitting another app; and anyone who logs on both a phone and a computer.
#2
Noom
Best behavioral program
Noom is a psychology-based program rather than a tracker: short daily lessons that draw on cognitive-behavioral techniques, a color system that sorts foods by calorie density, and access to coaching, with food and weight logging built in. It suits people whose obstacle is habits and motivation rather than information, and who want a course to follow.
Noom is a subscription with no free plan, priced as a coaching program, so it costs more than any tracker on this list. If you like the course, it works alongside a free tracker too. See our PlateLens vs Noom comparison and the full Noom review.
#3
Lose It!
Best for a first attempt
Lose It! is the plainest way into calorie counting: enter your current and goal weight, get a daily calorie budget, and start logging. The free tier covers the goal, the budget and the food log, and Premium costs $39.99 a year. It is a sensible choice if you have never tracked before and want as few settings as possible. Our diet apps for beginners guide covers the first week in more detail.
#4
MyFitnessPal
Biggest crowd-sourced database
MyFitnessPal has the largest food database in the category by raw count, much of it contributed by users, and its breadth on restaurant and packaged items is why people stay. The free version gives you the food diary and database search; the barcode scanner, Meal Scan and Voice Log are Premium, at $79.99 a year or $19.99 a month. It suits people who eat out often and want the item already in the list. If you are thinking of leaving it, Macro & Metric's guide to MyFitnessPal alternatives walks through the switch.
#5
WW (WeightWatchers)
Best points-based program
WW turns food choices into a daily Points budget, with ZeroPoint foods you do not need to count, and adds workshops and a member community. It suits people who want a framework that does the calorie math for them and the accountability of a group. Like Noom, it is a paid program with no free plan. Our Noom vs WW comparison sets the two programs side by side.
#6
MacroFactor
Best for adaptive-target specialists
MacroFactor is built around calorie and macro targets that recalculate from your own weight trend and intake, which experienced trackers running a planned cut appreciate. It has no free plan and costs $71.99 a year after a trial, so it is a tool for people who already know they will log every day.
#7
Cronometer
Best for micronutrients
Cronometer is the pick when vitamins and minerals matter as much as calories. Its lab-analyzed food data gives the deepest micronutrient panel among the major apps, which helps if a doctor has flagged iron, B12 or vitamin D alongside your weight goal. The free version runs with ads; Gold costs $59.99 a year and adds photo logging and Crono Coach, its in-app assistant.
#8
FatSecret
Fully free basic tracker
FatSecret keeps nearly all of its core logging free, with a web version alongside the apps. It is a reasonable choice if all you want is a basic calorie log and you would rather never see an upgrade screen.